| Do More Great Work |
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I am a great fan of the work of Michael Bungay Stanier. I have subscribed to his newsletter for some years and it is the only one that I read every time - there is always something interesting and thought provoking in it. This weekend I had the opportunity to meet Michael and attend a workshop to launch his new product Do More Great Work . In this Michael has developed something really powerful. Inherently you will know what great work is. Michael defines it as 'work that matters, inspires, stretches and provokes. This is both a place of deep comfort - the 'flow zone' - and discomfort. The comfort comes from its connection, its 'sight line' to what matters most to you. The discomfort comes because the work is new, is challenging and as a result there's an element of risk and possible failure - and it is work that matters, work that you care about. For organisations, this is the work that drives strategic difference, innovation, 'blue ocean strategy' - and longevity.' |
